Web Product Manager

Funnels. Automation. Data.
If these aren't part of your DNA, please stop here.

At kitUP, we're transforming how millions learn, grow, and achieve their goals — through modern, data-driven learning apps like Turkey’s #1 microlearning platform kitUP and the mental wellness companion Mindguru.

We’re now looking for a Web Product Manager who thrives at the intersection of technical systems, conversion funnels, and marketing performance.

💥 If you only have project management experience, haven’t worked with web funnels, or aren’t comfortable in no-code platforms — this isn’t the right role for you.

What You'll Do

Build and own the full funnel infrastructure
Set up, track, and optimize marketing funnels.

Automate Growth Workflows
Use no-code tools (Make, Zapier, etc.) to automate user flows, data sync, and performance reporting.

Tagging & Tracking Implementation
Masterfully implement and manage Google Tag Manager, Meta Pixel, and custom event tagging for accurate analytics.

Analytics & Data Flow Management
Ensure seamless flow of data between platforms (ad platforms, product analytics, Stripe, etc.) to create reliable tracking environments.

Web to App Funnel Management
Support and optimize the journey from ad to website to app install and conversion, working closely with marketing and product teams.

Technical Coordination
Act as the operational bridge between growth, product, and engineering — organize sprints, manage funnel checklists, and push technical initiatives forward.

Must-Haves

Hands-on experience managing web funnel operations or similar growth systems

Proficiency with no-code/low-code and vibe coding tools like Make, Zapier, Airtable

Strong skills in Google Tag Manager, event tracking, and Meta Pixel implementation

Familiarity with analytics, data flows, and basic SQL or tracking logic

Experience in marketing–tech integrations: ad platforms, Stripe, attribution tools

Fluent in English — both written and verbal 

Who We're Not Looking For

If you’ve only worked on mobile-only products, this role isn't for you

If you're mainly a project manager and not involved in hands-on setup, automation, or technical tracking

If you're not confident in GTM, no-code tools, or data-based problem-solving

If this job description sounds overwhelming or confusing, it’s probably not the right fit

Bonus Points

Experience with Stripe, Appsflyer, or Adapty

Past work in startups, mobile studios, or performance-focused environments

Comfortable in scrum-style team structures with tech and design teams

Engineering, analytics, or system design background

Why Join kitUP?

🌍 Fully Remote: Work from anywhere, collaborate async, and move fast
⚡️ Performance-Based Bonuses: We reward outcomes, not just effort
✈️ Travel Budget: Global travel support
💻 Top-Tier Gear: Latest MacBook and all necessary tools
🏥 Health Coverage: Private insurance for you

If this excites you and you meet the requirements, we want to hear from you.
If not, no hard feelings — please don’t apply just because the title looks cool.

Apply now and help us build faster, smarter growth systems. 🚀